WearAboutz logo

WearAboutz is an innovative new entry to the GPS market who specialise in systems that help people keep track of important things in their life such as their car, pets and loved ones. I am very excited to be involved with the branding for this rapidly developing company and thought I’d give an update on that essential first call of branding, the company logo.

As I have mentioned before in other logo articles, I believe strongly that any established company should let their logo evolve and never alienate existing customers. In this case that was less of an issue however the existing logo was off to such a good start there was a lot to work with.

My initial concern when analysing an existing logo is how well it degrades in certain scenarios. Typically logos have to stand a lot design abuse, they need to be clearly read when printed small and one colour in the phone directory but still expand to vast sizes and multiple colours when used in exhibitions, signs and vehicle graphics. My main concern with this particular logo was the positioning of the two words ‘wear’ & ‘aboutz’, while the logo worked in full colour by using two different colours to define the words when converted to one colour there’s the danger customers would read it as a single complex word ‘wearaboutz’. My second concern was the use of gradient shading in the pin which can become a big problem when trying to recreate it as a sign or vinyl cut out.

What I did like though was the pin and the radio waves as this symbolises the products well, you attach them to something and they broadcast their position back to you, however the radio waves used could have been mistaken for a target.

Stage one was a creative dump of four extreme variations ranging from very corporate to friendly and then with some excellent feedback from the team we whittled down ideas and generated new ones. I do like it when a client can give genuinely creative input into a design and feel empowered to get the results they want by working with a designer.

Here is the resulting logo in full colour and shown in two mono variations. I think it's great when a young company establishes a strong brand identity as early as possible and hope to show more from WearAboutz as their brand develops further.