Web Design & Development

My experience in Web design and development goes back over ten years and I've seen a lot of things come and go. There is no doubt that the Internet is an essential marketing tool for most businesses.

Usability and accessibility are becoming more and more important online - your Web site needs to supply information on demand to your customers. Web sites that are lacking in content or are hard to use are ignored, bad looking Web sites make the businesses they represent look bad too.

It's important to consider how your Web site works as a marketing and customer relationship tool - while it can act as a product brochure it can also be a portal for PR, a resource of technical support, or a directory of staff contacts.

I develop totally bespoke content managed Web sites which enable you to easily log in, input data and upload images. I developed these using the highly regarded Drupal content management system which allows me to create bespoke content types and layout templates unique to your objectives, giving you more control over a better presented Web site. Advanced server side image processing means you do not need to have any images pre-formatted before you add them to your Web site, you can even crop your images live as you add your content. Your Web site is dynamically SEO optimised and linked directly to search engines so content is indexed shortly after you create it. All traffic statistics are logged from the go-live date and a monthly analytical report is sent to you via email.

Email Newsletters

Sending newsletters via email is a great way of keeping your stake holders in touch with your latest news. Obeying strict best practice rules I offer the full management of email newsletter creation and distribution, this includes the creation of a bespoke newsletter template, management of your subscription lists, creating and added news content, distribution and providing you with a feedback report. Feedback reports are detailed providing delivery success rates, click through rates, geographic open rates and even cross referencing with social media sites to establish your readership demographics.

Social Media

As social media has grown more and more emphasis on online marketing activity is moving away from focusing on your Web site and into interacting with your customers via social media. All B2B businesses need to take Web sites such as LinkedIn and Google+ and services such as Twitter very seriously and should consider the internal marketing benefits of Web sites such as Facebook. Understanding how best to present your business via these marketing channels can be daunting and regularly interacting with users time consuming. I regularly create and manage LinkedIn, Twitter, Facebook and Google+ profiles for organisations who want to get the most of social media.

Pay Per Click Search Engine Campaigns

I do not offer search engine optimisation as a service as the Web sites I build and marketing activities I advise will maximise your opportunity to rank highly. However if you want to get to the top fast I offer management of pay per click search engine campaigns were you set a budget and pay every time a customer clicks on your Web site link.