Branding

Corporate branding is a huge subject and often misinterpreted as simply logo design. Our involvement with corporate branding tends to focus in the specific area we call brand style.

Brand style

This is only a single element of a company’s brand but nevertheless an incredibly important one. Customers judge a company by its style – when you hand over your business card to a potential customer the quality of that card can be more important than anything you say. A company that maintains a modern, well controlled look will be seen as more professional, more serious and more capable. Brand style goes much further than logo design, every element of a business needs to co-ordinate in terms of colour, layout, font type and much more.

The Brand Style Guide

A brand style guide is essential for any company serious about its style being maintained correctly. This guide empowers members of staff and business partners with the tools and guidance needed to ensure all the material they produce is in-line with the company brand.

The brand style guide can be anything from a single page on font and colour use to a detailed multi-page document detailing all material that the customers may see.