Web of Colour online store goes live

Susan Harriet is a very talented artist from the Midlands who sells fantastic acrylic paintings and prints of animal’s nature and people via her business Web of Colour. Susan approached me when she needed to take her business online and reach out to a much wider audience of potential buyers. Already having designed and built her own Web site she needed someone to integrate a shopping cart system into her design.

ECommerce used to be a costly and complex process often requiring the seller to involve their bank and a third party merchant to handle the transfer of money. The shopping cart system itself also used to be expensive and complex. However now the shopping cart business has become very competitive and there are many low cost, even free, options out there. When it comes to payment processing there are options out there for any size business, in this case Susan decided it was best to use PayPal which is widely accepted as a safe form of payment.

The Web of Colour Web site now holds all products in a database along with stock levels, section details, order details, or status and customer records. All payments are directed to PayPal and a response generated when the transaction is successful or fails. Also customers are notified via email as each part of the buying process completes.

The result is an eCommerce site which effectively runs itself allowing Susan to concentrate on her creative talents while her customers place orders.