We’ve been continually updating and improving the Gentech International Web site since its launch in summer 2009. Here are some of the more significant developments we have made.

Product Finder

A common need for engineering companies is to help customers find a solution based around their needs. The Gentech International Product Finder enables customers to quickly and easily filter all Gentech products based around their application requirements.

Dynamic Datasheets

Another requirement engineering businesses have is the need to provide customers with datasheets they can print out or store electronically. While these are easy to produce they can be hard to keep updated when product specifications change. The pdf and print datasheets on the Gentech International Web site are dynamically generated on the fly from the main product database, if a staff member updates product specifications then the datasheets are updated instantly too.

Dynamic Support For Multiple Languages

The Gentech International Web site is now available in 52 different languages serving the needs of over 98% of all global Web users. All content on the Web site is automatically translated on the fly so there is no expensive translation services required and no delay translating new content. In addition to this all language versions are also indexed with Google for vastly improved search engine performance.

Social Networking

Customers can now choose from a variety of channels to stay updated with Gentech news. There is still the RSS option but now customers can also subscribe via email, Facebook, Twitter and LinkedIn.

Online Sensor Shopping

The help satisfy the demand for low quantities of standard products the Gentech International Web site now gives customers to order online. Products can be added to a cart and paid for securely by credit card. All orders are stored and managed through an easy to use Web interface that Gentech staff can access, plus customers can log-in and review their own past orders.

At the start of the year we took on management of the Gentech email newsletter. We redesigned the template the fall in-line with their new Web site and started to distribute the newsletter via our own delivery system. The newsletter is now distributed to a healthy 1000+ mailing list and benefits from an above industry average open rate. Moving onto our system has dramatically improved delivery rates and provided a large amount of statistical data not available before, such as click through rates on page links and geographical performance. Customers get better subscription management, the option to forward the email to friends and share the newsletter via social networking sites.

The Joeyanne Libraryanne Web site has proven to be massively popular over the past few years and Joanne had drawn up a list of required changes. We implemented the following:

• Header menu which is automatically updated when new pages are added
• Facebook like buttons with analytical tracking in Facebook
• New headshot taken and added to template
• Threaded comments system with avatars making comments easy to follow
• Template widened in-line with improved browsing capabilities of the audience